EU

Wednesday, June 03, 2015

ROCK ON FOR SAFETY!

Created pro bono by Warner Bros. for the Ad Council, the new creative includes English language TV and radio advertising and uses scenes from the feature film San Andreas to amplify earthquake safety awareness and the protective actions that can be taken in the event of an earthquake. Featuring Dwayne Johnson, one of the stars of the film, the PSAs educate audiences on the three steps to take if an earthquake strikes; “Drop, Cover and Hold On.” The PSAs direct audiences to Ready.gov/Earthquake, where visitors can access more information on how to protect themselves, their families, and property before, during, and after an earthquake. It is critically important to highlight the steps people can take to protect themselves from an earthquake. According to joint research by the U.S. Geological Service (USGS) and FEMA, nearly half the U.S. population, 150 million Americans, are exposed to potentially damaging earthquake shaking. “Earthquakes can occur anywhere in the U.S. without warning,” said FEMA Administrator Craig Fugate. “The PSA provides earthquake safety tips that are vital to preparing yourself and your family to react quickly, which will save lives.” The new PSAs are an extension of FEMA and the Ad Council’s Ready campaign, which has helped to generate more than 87 million unique visitors to the campaign’s website Ready.gov since its launch in 2003. Through the Ad Council, to date, the Ready campaign has received more than $1.1 billion in donated media. “We are glad that Dwayne Johnson and Warner Bros. are helping to support the important earthquake preparedness messaging behind our Ready campaign,” said Lisa Sherman, president and CEO of the Ad Council. “It is through strategic partnerships such as this that we can reach the largest audience possible, and families can learn how to be prepared in the event of a disaster.” The Ad Council is distributing the new PSAs to media outlets nationwide this week and the PSAs will run and air in advertising time and space donated by the media. For more information on the campaign visit Ready.gov/Earthquake

Thursday, May 28, 2015

GO TO HELL JAIL, SCREECH!


"AMERICA," THE BERNIE MAC SHOW IS ON BOUNCE TV NOW.

 Bounce TV -- the nation's first and only broadcast television network designed for African American audiences -- has licensed the broadcast television rights to all five seasons and 104 episodes of the Peabody and EMMY award-winning sitcom The Bernie Mac Show in a multi-year agreement with Twentieth Television announced today.
Bounce TV will air the The Bernie Mac Show Monday-Friday with back-to-back episodes from 8:00-9:00 pm (ET) beginning June first.  The sitcom joins The Hughleys (7:00-8:00pm) and The Parent 'Hood  (6:00-7:00 pm) in Bounce TV's early evening line-up.

In the series, Bernie Mac stars as a famous stand-up comedian living large in Los Angeles with his beautiful wife Wanda (Kellita Smith). However, their world changes when they suddenly must take custody of his sister's three children when she is ordered into rehab. The critically-acclaimed show, loosely based on Mac's stand-up comedy act, was a mainstay on FOX from 2001-2006. Mac's character being a celebrity allowed for a who's who of stars to make guest appearances on the show including Chris Rock, Halle Berry, Don Cheadle, Charles Barkley, Snoop Dog and Ice Cube. The series was created by Larry Wilmore, now the host of The Nightly Show with Larry Wilmore on Comedy Central.

Bounce TV is the fastest-growing African-American (AA) network on television and has become the #2 most-watched among all AA networks.  The network airs on the digital broadcast signals of local television stations and corresponding cable carriage and features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more.  Bounce TV has grown to be available in more than 85 million homes across 90 markets, 90% of African American television homes -- including all of the top AA television markets -- and three quarters of the total television homes in the United States. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.

Later.