"With the never-before-seen unrated edition of The Expendables 3 promising even more action, more explosions, and well, even more muscles, a tie-in like this seemed like a fun approach to engage fans in an active way that connects to the big, bold action in the film," said Anne Parducci, Lionsgate EVP of Marketing. "Targeting the YouTube audience with creative integrations that pinpoint the viewers and their distinct interests is just one more way we are working to build the fan base for our films while creating a more unique home entertainment experience."
"Creating an 'at home' workout series for my fans just made sense to tie in with the home entertainment release of The Expendables 3 Unrated Edition," Herman stated. "Not only can you now bring home this action-packed film, I can also help bring home new ways to get into 'Expendables' shape. This is an exciting opportunity to promote even bigger action and bigger muscles – it is a perfect fit."
Scott Herman's YouTube channel will host The Expendables 3 workout-inspired series through the home entertainment release with five "in home" workouts, 10-15 minutes in length, posted every other day. The first workout will debut today, the same day as the Digital HD release of The Expendables 3 Unrated Edition, and roll out every other day leading up to the Blu-ray Combo Pack and DVD release on November 25th which will end with a The Expendables 3 prize pack giveaway and the full series available online.
Also timed to the Digital HD release, the BeFit YouTube Channel (part of the BeFit YouTube Network) will feature clips with The Expendables 3 cast highlighting health or fitness tips on how to stay fit and in "Expendables" shape.
The first workout can be accessed here, http://www.youtube.com/user/ScottHermanFitness
