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Showing posts with label DORITOS. Show all posts
Showing posts with label DORITOS. Show all posts

Friday, June 17, 2016

OLD SCHOOL VIDEO ARCADE, THROWS DJ MUSIC MIX JAM.

-- After three epic nights of bold performances, the Doritos #MixArcade officially closed E3 with a Throwback Thursday show featuring DJ Jazzy Jeff and Mix Master Mike. The Doritos #MixArcade events combined the influences of technology, gaming and music into one bold, 60-foot working arcade venue.
"Doritos is a brand that believes in living life to the fullest and embracing bold experiences," said Jeannie Cho, VP of marketing, Frito-Lay. "We were honored to combine our heritage of gaming with music in the Doritos #MixArcade at E3 Live, once again putting control in the hands of fans. The gaming and music communities have long been partners on the small screen – now we've brought them together on the big screen."
The evening concerts at the Doritos #MixArcade not only held exclusive performances but also gave control over to the fans once again for an interactive concert experience. Show-goers donned bracelets that controlled different aspects of the performances.
But that's not all. On Tuesday the #MixArcade was home to performances by Steve Aoki and Empire of the Sun and Wednesday hosted shows by Wiz Khalifa and Big Boi of OutKast fame.

World Records Set at #MixArcade
In celebration of Doritos' 50th anniversary and a continuation of the brand's "For the Bold" campaign, the Doritos brand also hosted a series of challenges as part of its Doritos Bold 50 campaign at the Doritos #MixArcade, including: "World's Largest Game of Video Arcade Tag" and "Highest Score on a 60-Foot Tall Arcade Machine." The Doritos #MixArcade venue alone broke records for "World's Largest Live-Action Arcade Game," and "World's Largest Arcade Machine." The campaign asks fans worldwide to be a part of 50 world-record-attempts with Doritos through 2016.

Thursday, October 09, 2014

HOW WHOLE FOODS AND DORITOS, WILL HELP KATNISS EVERDEAN END THE HUNGER GAMES.

Lionsgate, a premier next generation global content leader, today announced that DORITOS, MAZDA and Whole Foods Market's WHOLE PLANET FOUNDATION will partner with the studio for the year's most anticipated film, The Hunger Games: Mockingjay – Part 1. The film, the third in the global blockbuster Hunger Games film franchise, opens in theaters worldwide on November 21.
DORITOS and MAZDA will both be sponsors of the newly launched OUR LEADER THE MOCKINGJAY (OLTM) app, currently available through OurLeaderTheMockingjay.Co.In and for download through both the Apple and Android app stores. 
DORITOS will also introduce thematic Mockingjay packaging at retailers nationwide this month. When scanned, the bags will unlock exclusive content on the OLTM app. DORITOS will also be running a sweepstakes online, offering hundreds of prizes, including signed movie posters and a trip to the film's US premiere. For official rules and more details, please visit www.UnlockDistrict13.com.
MAZDA is the official automobile sponsor of the U.S. premiere of The Hunger Games: Mockingjay - Part 1. Mazda is also a sponsor of the OLTM app. When a Mazda logo is scanned either from a brochure, print ad or on www.MazdaUSA.com, exclusive content will be unlocked. Mazda is also running a design contest hosted on Tumblr, in which fans can design and submit their own Hovercraft plans. Every design submitted on the Mazda Tumblr site will trigger a donation to one of Mazda's Drive for Good charitable partners.
"Mazda is proud to partner with The Hunger Games on this new installment of the series," said Russell Wager, Vice President, Marketing, Mazda North American Operations. "We are also very excited to involve our Mazda Drive for Good program in order to do good for others during this time of year."
WHOLE PLANET FOUNDATION, a Whole Foods Market nonprofit dedicated to alleviating global poverty, will activate a fundraising program across participating Whole Food Market stores nationwide. For every fresh, in-house-made Courage of One juice that shoppers purchase, $1 will go to the foundation to fund microcredit. WHOLE PLANET FOUNDATION will also run a sweepstakes program offering prizes including Whole Foods Market gift cards and premiere tickets, plus travel.
"We are thrilled to partner with these powerhouse "best in class" brands to create smart, innovative and interactive ways to bring fans further into the world of The Hunger Games," said Tim Palen, Lionsgate's Chief Marketing Officer.  "We are also proud of our association with not-for-profit organizations like WHOLE PLANET FOUNDATION and to continue to build on our relationships with The Hunger Games franchise partners FEEDING AMERICA and WORLD FOOD PROGRAMME."
The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay - Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay - Part 1 is directed by Francis Lawrence from a screenplay by Peter Craig and Danny Strong, from an adaptation by Suzanne Collins and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.

Later.